The loss of Michael Jackson has touched so many across the globe. It’s been the hot topic of conversation for people of all ages, and those conversations have exploded in the social media world. More and more frequently, today’s news is being discussed in social media outlets such as Twitter and Facebook as it happens.
On Thursday, Mashable noted that according to the Twitter tracking tool Twist, at least 30% of Tweets were about the star’s tragic passing, which was probably an underestimate. Even fellow celebrities used Twitter to express their feelings over MJ’s passing. Immediately following the news, TweetVolume noted that "Michael Jackson" appeared in more than 66,500 Twitter updates. And according to TechCrunch nine out of ten of the trending topics on Twitter that day were MJ-related. Twitter even had to remove features like Search on its main site to stay afloat. Not surprising, Twitter suffered under the traffic and the familiar fail whale made its appearance.
Other social media sites hosted their share of the news as well. Less than an hour after Jackson's death had been confirmed, more than 500 groups remembering Michael Jackson appeared on Facebook, some with more than 50,000 members. YouTube spotlighted his most memorable videos and linked to MJ’s channel, which had more than 9 million views as of Friday.
While social media outlets may be hosting conversations about big news stories, the sites are still not credited as valid sources in line with traditional trusted media outlets. As we saw with MJ’s passing, the LA Times was most frequently noted as the source, although TMZ.com had reported the story hours earlier. Although mainstream America was hesitant to believe the blog, breaking the MJ news is still being viewed as a turning point for TMZ’s questionable credibility, in addition to bringing the blog a much higher level of recognition.